Fit!HK was a free, bilingual magazine and web covering sport, fitness and health in Hong Kong. <click through to Fit!HK web>

Katie McGregor launched Fit! in March 2005 having spotted a niche in the Hong Kong market. The aim of the publication was simple: to let people know where and how to keep fit and play sport in Hong Kong.

As a side project to her account management role in Firstline and together with her assistant, Katie set up a distribution network, sold advertising and solicited and wrote articles for the magazine. The magazine became hugely popular, but rising print costs to keep pace with the increasing distribution meant that evenutally, the printed Fit! was put aside.